Analysis of Company Reputation, Religious Affairs and Ratio on Customer Decisions in Choosing Marhama Savings (Case Study at PT. Bank Sumut Syariah Karya Branch)

Abstract

This study aims to determine reputation, religion and profit sharing affect customer decisions so that this study can help companies see which variables are very influential on customer decisions, where the author took a sample of around 320 customers and produced a population of 36 people by calculating using the slovin formula. Data analysis using multiple linear regression. Based on the results of partial research that the reputation variable has a positive and significant effect on customer decisions with a calculated t value of 3,182. With a significance of 0.03. The significance value of the results is greater than 0.05., religious has a positive and significant effect on customer decisions with a calculated t value of 3.219. With a significance of 0.001 The significance value of the result is less than 0.05. and profit sharing has a positive and significant effect on customer decisions with a calculated t value of 3.197.