The role of sharia banking in increasing customers (case study at pt. Bank sumut kc. Syariah medan ringroad)

Abstract

This research aims to find out the role of PT. Bank Sumut Kc.Sy Medan Ringroad in increasing the number of customers, the role of the quality of service provided by Bank Sumut to prospective customers, or customers. The growth in the number of customers who choose Bank Sumut Medan Ringroad as a forum is influenced by the good service received by customers. So it can show consistent increases every year. This research uses qualitative research methods with data collection techniques using interview and documentation techniques. The research results show that the role of PT. Bank Sumut Kc.Sy Medan Ringroad In increasing customers by maintaining and increasing customer trust, every entrepreneur needs to maintain a positive image of the product and company in the eyes of its customers or the general public. This image can be built through product quality, service quality and customer understanding. In other words, a high level of service will result in high satisfaction and more frequent repeat purchases at the same location/place.